Your Business Will Not Have a Pin on the Maps This sucks, I know - don’t blame me, blame Google’s search engine. The closer you are to the person performing the search typically correlates to a higher ranking.īy removing your address from Google and instead setting up a Service Area you will affect your ability to compete with any local business competitors who may happen to have a physical address that they display. Proximity to the searcher is the #1 ranking factor for Local SEO. No Address Typically Means Lower Rankings There are a few considerations to take into account when changing your address when it comes to Local search results and how they impact small businesses. Special Considerations for SEO and Local SEOįirst off, I’m sure you’ve figured out by now that Local SEO and SEO are two different things. Get local citations in your entire service area even if you aren’t listing your physical address on Google.Be sure that your service area corresponds to the URL that you have attached to the GMB listing if it is a web page that targets a specific service area as well.
Use zip codes to set your service areas instead of cities, counties, or states when you have to prevent overlapping. If you run a business with multiple locations, ensure their service areas for each GMB listing do not overlap - that’s a quick way to get filtered out of the maps (e.g.Tips for Setting Service Areas on Your Google My Business Listing Once you’re done adding service areas to your GMB listing, click Apply in the bottom-right corner of the Service areas modal window to save your changes.
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